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Jacksonville Riverfront Competition: Design Reveal

We are thrilled to unveil A Love Story, our final design for the Jacksonville Northbank Lawn Riverfront Plaza competition!

At the crossroads of the St Johns River and Jacksonville’s downtown, the Landing is a perfect place for a park that expresses the city’s identity. A pandemic friendly public engagement process – including an innovative project hotline – revealed an adoration for the city’s unique natural setting and an affinity for spectacle and fireworks. Our design proposal unites these two special and defining forces – the wild nature of the St Johns River and the vibrant culture of Jacksonville – to create a public park that could exist nowhere else.

The design offers panoramic views of a central plaza, the St Johns River, and beautiful Florida sunsets. The many different park places work together to create ever-changing event experiences for people of all ages, backgrounds, cultures, and abilities. River-inspired canopies shade dining decks and an interactive fountain, allowing for family fun and play. From winter and spring festivals to small and large-scale performances, the park’s places are sized and composed to support active programming. Our hope for this vision is to make The Landing a place where people can once again fall in love with the river, the city, and maybe even each other.

Our incredible team includes Bryony Roberts Studio, Gresham Smith, Colloqate Design, Dix.Hite + Partners, HR&A Advisors, and Moffatt & Nichol, with Grayscale Collaborative, Goode Landscape, Dunetz Landscape, and High Dive Studio.

Check out the project page for more details, here!